How do you build the right sales process for your service or product? Liz Heiman, sales expert, helps businesses understand what CRM is right for their needs and how to best utilize that software. A one call close will require different processes versus a sales cycle that might last months. How you manage the customer data and what data will help you close the deal down the road are just some of the tips that Liz helps us with on this episode of DIY for Business.
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